Building Engagement in Online Communities: BRIC by BRIC

By Communispace  Consumers in BRIC markets (Brazil, Russia, India, and China) account for nearly one-third of the world’s online population and experiment with social media more broadly than any other consumer on the planet. Market researchers who hope to use the Internet to attract, … [Read more...]

Meet Generation Edge

By Ian Pierpoint of The Sound Research. Ian will be speaking at the Insight Innovation Exchange LatAm 2013. Generation Edge. This is the name my firm, The Sound Research, has coined for the newest group of adult consumers after Millennials. The members of Generation Edge are those born from … [Read more...]


Millward Brown, a global research agency, expert in helping companies grow great brands, today released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. Among other trends, Millward Brown’s Futures Group believes that the emergence of “mobile … [Read more...]

State of the Web and Mobile 2012

by Wakoopa Wakoopa's annual study on the digital lives of more than 29.000 consumers In an age of information overflow the issue is not how to make the measurable things important, but how to measure the important things. We at Wakoopa abide this credo while we monitor people’s online behavior. … [Read more...]

Why I Hate Insights

Insights Map

By Suzana Pamplona of Johnson & Johnson. Suzana will be speaking at the Insight Innovation Exchange São Paulo. I’ve always detested the word insights. I find it pretentious and shallow. I could not tell exactly why I felt that way. You might say that having a researcher soul, with a … [Read more...]

Should We Fear Technology?

By Adriana Rocha of eCGlobal Solutions. Adriana will be presenting at the Insight Innovation Exchange São Paulo. It’s been interesting to follow some recent discussions and articles on the GreenBook blog such as “Everyone is a Research Agency” and “What Can The CES Tell Us About The … [Read more...]

Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together” Solution

under the radar: everyone is a market research agency

By Brian Singh. Reposting courtesy of GreenBook Blog.  The opening and closing sessions of Under the Radar provided a clear perspective into where marketing research is heading.  With the emergence of “research under the hood,” companies are now able to “play Lego” with their own and … [Read more...]

Submissions and Voting Now Open for Competition that Supports Disruptive Technology Start-ups through Funding and Mentoring

NEW YORK, NY – January 10, 2013 – Insight Innovation, a recently launched platform that aims to help the marketing research and consumer insights industry adapt to the rapid change due to surfacing technologies and innovative ways of gathering business intelligence, has just announced that … [Read more...]

Latin America: The Next Frontier for Online Market Research

Reposting courtesy of Kinesis Survey. Leslie Townsend, Kinesis Survey Technologies CEO will be speaking at Insight Innovation Exchange São Paulo. There are numerous Latin American market research companies that have been producing highly insightful online research for many years.  However, … [Read more...]

Ode To The Unsung Heroes Of The Market Research Industry


By Patricio Pagani Predicting the future is a tricky business. If you don’t agree, ask these people … ‘The horse is here to stay but the automobile is only a novelty, a fad.’ President of the Michigan Savings Bank advising Henry Ford’s lawyer not to invest in the Ford Motor Co., … [Read more...]