enes

Isabela Aggiunti

Isabela Aggiunti

Strategy & Insight Manager

Danone

Isabela Aggiunti has seven years of market research experience and she is currently working at Danone Brazil as a Strategy & Insight manager, having the innovation division as a key internal client, as well as other key brands such as Danonino. Before Danone, Isabela has also worked in Unilever, Nielsen BASES and TNS.  She is graduated in Business Administration & Marketing at ESPM and ha ...
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Jorge Alagón

Head of Global Innovations

Millward Brown

Jorge Alagón is Mexican by birth, but human by decision. Forty two years old, no kids. He studied maths for first degree (at ITAM) and then a master in applied stats (at Oxford); he almost finishes a second degree in philosophy (at UNAM). Jorge’s been in market research for 21 years (10 in MB) and currently leads the Global Innovation team. He previously headed the Optimor and Marketing Science ...
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Carolina Anguita

Gerente Nuevos Negocios

Eureka, Discovery Tools

Dr. Alberto Apicella

Dr. Alberto Apicella

Chief Scientist Officer

ESTIME-NEUROBIOMARKETING Chile

Alberto, holds a Bachelor degrees in Psychology and Political Science, and Master Degree in Statistics Applied to Market Research (Università degli Studi di Milano Bicocca) and Neuroscience (Instituto de Neurociencias de Barcelona), and has ample professional experience collaborating with Italian, Spanish, Portuguese and Mexican, research firms and political consultants In total, between his aca ...
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Mauro Arancibia

Mauro Arancibia

CEO

Merlin Telecommunications Chile S.A.

Founder and principal shareholder of Merlin S.A. Founder and former director of Merlin Interactive. Mauro is the main architect of Merlin’s vision, a company specialized in interfacing people and artificial systems in the digital era. Mauro has postgraduate studies in Behavioral Science and Neurobiology of Learning. He has been professor of Research Methodologies with Computer Systems and of Lea ...
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Gregg Archibald

Senior Partner

Gen2 Advisors

Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the wave of changes that are making the field both more challenging and more exciting. Historically, his focus has been on helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights – and facilitating the convergence of this knowledge and ...
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Luis Arnal

CEO

Insitum

Luis is President and Founder of INSITUM, the leading innovation consulting firm in Latin America and is currently responsible for the global growth of the Company. An entrepreneur by nature, he co-founded INSITUM in 2002 and today has more than 100 employees and offices in Mexico, Brazil, Colombia, Argentina, Peru and United States. INSITUM helps the biggest companies in the world create an innov ...
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Alex Batchelor

COO

BrainJuicer

I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. I returned to the client side as Vice President Global Brand at Orange, Marke ...
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Daniela Belaunde

Daniela Belaunde

Subgerente de Marketing

Banco Santander

Karina Besprosvan

Regional Director, Research, Insight & Analytics

OmnicomMediaGroup

Karina is Research Director Latin-America for OmnicomMediaGroup. Before, she was OMD’s Research Manager Chile and LATAM since 2007, after the fusion between Optimum Media, Media Direction and Tactical Media, all media agencies related to BBDO Chile, DDB Chile and TBWAFrederick, respectively. In 2006, her unit received the award “Best Research LATAM unit from OMD”, distinction posted by t ...
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Fiona Blades

President and Chief Experience Officer

MESH Planning

Following an 8 year marketing career and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH in 2006 to fill a gap in market research.  By capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET))MESH helps clients to take quicker and smarter decisions about their investment. Launched in London and now with offices in M ...
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Beatriz Bonet

Beatriz Bonet

Partner

Eureka

Beatriz Bonet Vallejos, Psychologist, graduated in Marketing, has specialized in market research, strategic planning and management of strategic information and content generation. She has worked on major advertising agencies such as McCann-Erickson and Lowe Porta, as well as retail companies such as Entel and Paris. In 2004 she founded the Minibook, an editorial proposal that deepens and vindicat ...
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Veronica Boxberg Karlsson

Founder

AB Bättre Affärer

Veronica is the founder and sole owner of AB Bättre Affärer which is the parent company of AB Better Business World Wide. Better Business helps companies to identify improvements from the Customer’s perspective through Mystery Shopping and Market Research. Better Business has 20 employees at the office in Vallentuna, over 60.000 Mystery Shoppers and has performed assignments in more than 50 co ...
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Alejandra Cabezas

Strategic Planning and Insights

The Coca-Cola Company

Alejandra runs the Knowledge and Insights area in Coca-Cola Chile since 2010. Besides traditional market research and trend hunting, she has collaborated with several initiatives under the Happiness Institute, developing the Happiness Barometer, seeking to make a contribution to society through the understanding of the key attributes that better explain the population’s subjective wellbeing. Com ...
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Javier Camino

Shopper Planning Manager

Diageo

Javier Camino is currently working in European Planning team within Diageo, and has 11 years of international experience in the industry (events, research, advertising, and planning). Regularly collaborates with educational institutions (Universidad Complutense, European Institute of Design, IE, iCade …) and actively contributes papers and publications ESIC, AEDEMO, IPMARK, … etc.

Manuel Canales

Manuel Canales

Professor School of Sociology

University of Chile

Sociologist at the University of Chile and Dr in Sociology from the Complutense University. Author of multiple books Social Research (Social Research Methodology, Introduction to the trades), 2007, Social Research, design languages​​, 2014, # Listen of the listening.  Analysis and interpretation in qualitative social research, 2014, all published by the LOM Editorial. He has work primarily i ...
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Rafael Cespedes

Provokative CEO

Provokers

Insights and Innovation Consultant (Chile). Bachelor in Psychology, with 20 years of experience in the industry. Chairman of the Board of the Chilean Marketing Research Association (AIM) 2011-2012. His international marketing research experience started at Cimagroup as an associate director (Chile, Colombia, Bolivia, Peru, Ecuador, Venezuela, and Costa Rica). In 2008, Synovate acquired Cimagroup a ...
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Aníbal Cestero

Sr. Technical Account Manager

Confirmit

Aníbal Cestero brings over 20 years of experience in the Market Research world, from a start working as Research Assistant in a CATI call center specializing in Hispanic research, to a stint as Director of Programming and Data Analysis for a niche MR firm specializing in the tech industry.  He is currently with Confirmit, a leader in the MR and VoC software space, serving as a technical liaison ...
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Elvira Chadwick

Market Research Director

FUNDACION IMAGEN DE CHILE

Sociologist from the Catholic University of Chile, early entrepreneurship creating the Human Side Strategic Research consultant designing and implementing social projects and market research for various companies and institutions. The year 2012 she is called to create the area of ​​Image Studies of Chile Foundation, taking responsibility for the conceptualization and study of it, as well as th ...
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Enric Cid

Managing Director at Netquest Southern Cone & Andean Region

Netquest

Bachelor degree in market research & marketing (UB – Universidad de Barcelona) and associate degree in business science & economics (UPF- Universidad Pompeu Fabra). He is expertise in internet businesses issues, online advertising market trends and online marketing techniques in general. Since 2002, he has been holding different positions in strategic planning, sales and panel developmen ...
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Mike Courtney

CEO

Aperio Insights

Melanie Courtright

SVP, Client Services, Americas

Research Now

Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital re ...
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Verónica de Lima

Verónica de Lima

Country Manager

ESTIME-NEUROBIOMARKETING Chile

· Bachelor of Science in Management-Management-references Metropolitan University (Caracas, Venezuela), and specialization in Integrated Marketing Management from the same institution · She has a 17-year career as a consultant for Market Research and Branding. In 2005, she moved to Chile where she served as director of accounts and Brand Strategy in Dil Brands. Two years later she founded Inner ...
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Ariel Di Stefano

Founder & CEO

Shopperception

Ariel is passionate about creating and delivering value through innovation. Business focused and strategic thinker, he has experience in senior marketing and technology positions in several industries. He teaches advanced marketing in UNSAM.  

Tomás Dostal Freire

Tomás Dostal Freire

Digital Manager – Latin America

Reckitt Benckiser

Tomás works at RB, one of the largest FMCG companies for health, hygiene and home products worldwide. In his current role, he looks after Latin America and works defining and implementing the digital strategy for the region. He strives to bring digital innovation to consumers as part of their daily lives to serve RB’s mission of healthier homes and happier lives. Over the past year, he has impl ...
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Luiz G. Duarte, Ph.D.

Director Corporate Research & Intelligence

DIRECTV Latin America

Luiz is a journalist with a Master degree in Telecommunications and a PhD focused on International Marketing from Michigan State University. In a long career that included name brands as Univision/Telefutura, WGBH/PBS, Sony Television and TiVo, he led multiple investigations into new communication technologies. As an ARF award-winner, Luiz developed the first RPD TV ratings systems in the continen ...
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Jonathan Ewert

CEO

Reputation Institute

Rina Fainstein

CEO

P-Ecosys

Rina is the CEO of P-EcoSys. Born in Uruguay and residing in Israel, Rina leads innovation processes as an entrepreneur, workshop facilitator and marketing research expert. She is also the co-founder of a Start-Up focusing on Positive Psychology. After working for more than 20 years within the marketing research field, Rina is currently passionate about bringing Israel’s “venture spirit” ...
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Daniel Falcón

Research Director

Futuro Labs

Research Director at Futuro Labs and Peru Country Manager for Digital Analytics Association. Certificate in Data-Driven Marketing and Consumer Insights for the Kellogg School of Management, Master of Organizational Psychology at Universidad Ricardo Palma. Postgraduate Professor at the Universidad de Piura and Universidad del Pacífico. Over 13 years of experience in research and consulting for in ...
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José Luis Figueroa F

Partner and Manager

IEBSchool Chile

Business Engineer, MBA and Ph.D. (c) in Companies Sciences. With 20 years of professional experience in the retail industry, massive consumtion and services. Currently has a  Partnership with IEBSchool (Innovation & Entrepreneurship Business School) at Chile and Owner & Founder of Acertius Consulting (Business & Retail Consultant / Marketing Services 1.0 and 2.0). Teacher of Pre and ...
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Juan Pablo Forno

Director Consultant

Formulisa Consultores

Business Administration of Catholic University, and Master of Consumer Behavior Universidad Adolfo Ibañez. Expert in areas of Customer Intelligence and Consumer Behavior, he has worked as an executive and consultant to large national companies. Founder and Director of Formulisa Consultants, business intelligence company focused on profitable customer knowledge and academic program director Custum ...
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Esteban Foulkes

Business Intelligence Director

BMC Innovation Company

Stephen Foulkes graduated sociologist “University of Buenos Aires. Faculty of Social Sciences ” With 17 years experience in the world of research and business consulting. Today’s business intelligence director at BMC Innovation Company, having worked for companies such as: Synovate, Consumer Insight Cuore (Group CCR), Moiguer & Associates.

Alejandro Garnica

Alejandro Garnica

Director

ARIA

For over thirty years, Alejandro has worked in applications of research and planning for business in areas such as: mass communication, media, advertising, markets, branding. Besides being an independent consultant, Alejandro currently directs ARIA (Americas Research Industry Alliance), a joint effort by eleven National Research Associations from North and South America. He is also co-director of ...
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Martha Giraldo

Gerente General

Nielsen

Natalia Gitelman

Business Associate & Director - Research and Consulting

DatosClaros

Bachelor’s in Sociology, UBA. Masters in Economic Sociology IDEAS, Universidad de San Martín. Ms. Gitelman has supervised numerous market research and public opinion projects for companies, political parties and institutions in Argentina and Latin America. Conference presentations include SAIMO, Doc Meeting, POPAI, Asomercadeo, ACEI, Esomar – Best of Argentina, Microsoft Conference, AIM, SAIM ...
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Antonio Gómez

Director Business América Latina & MD Argentina

TNS

Gómez is not a researcher, he’s curious. He believes if you’re curious, the best place to work in the industry is the Insights. After more than 25 years pursuing answers to customer problems, Gómez has the opportunity to feel younger than ever because the industry is changing, reinventing, incorporating new ideas … no chance to get bored in this sector. He has worked in local ...
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Henry Gomez

Henry Gomez

Insights and Brand Equity Keeper

CARGILL Venezuela

· Sociologist at the Catholic University Andrés Bello · Master of Business Administration from IESA · Worked as Senior Consultant in ESTIME Venezuela where he lead projects for companies like Polar Foods, Nestle, Colgate and Diageo · He has been Visiting Professor at the Venezuelan Institute of Management and Metropolitan University in Marketing Research, Consumer Behavior, Consumer Low Incom ...
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Alvaro Gutierrez

Alvaro Gutierrez

Business Intelligence and Business Development Analyst

Aimia Inc

Héctor Hermosilla

Héctor Hermosilla

Director Ejecutivo

VALORA

Is Business Administrator from PUC, and obtained an MBA from Cranfield School of Management, Cranfield University, England. Early in his career he was business and and marketing manager in companies in the industrial and financial fields. Later, from his consulting Stratex delivered marketing communications consulting for over 10 years at a dozen companies. It was one of the founding partners and ...
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Goyo Hernández Baptista

CEO

Feebbo

Feebbo.com is a tool to create online market research and they are innovating by crossing with marketing insights and sales. Goyo Hernandez comes from Ciudad Real a small city from Spain, he is technical degree in telecommunications. He founded feebbo.com in 2011. They have been selected and winners of several contests like Emprendedor XXI (La Caixa), Wayra (Telefónica), Desafío22, Cink Emprend ...
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Laura Isanta

Owner

Diálogos Apreciativos & Coaching

Laura is Specialist in Inquiry and Appreciative Dialogues, Certificate Ontological Coach and posess a Diploma in Positive Psychology. For over 10 years dedicated to facilitating the development of processes for appreciative skills in the world of business. Co-created the Appreciative construct. 1st Workshop Facilitator Appreciative Intelligence marketplace. He created the 1st program for increasin ...
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Nicolás Jobet

Nicolás Jobet

Gerente de Research

Inmobiliaria Almagro

Psychologist and UC Master in Sociology at Columbia University, has served as a researcher and consultant in marketing. He is currently Research Manager Business Group Socovesa.

Karolina Jurak

Karolina Jurak

Socia co-fundadora

ePanal

Adventurer, entrepreneur and co-founder of ePanal. This young Polish landed in America a few years ago with the idea to innovate in areas of research. She worked in the market research company ICCOM Tironi and Associates, a prestigious strategic communications company. She also has experience in the area of ​​intercultural communication. Before coming to Chile, she worked in several integratio ...
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Alvaro Kauer

Alvaro Kauer

Gerente General

Geobusiness de Mapcity

Pascal Koot

Regional Director LatAm

Epiphany RBC

Pascal is a driven and innovating Marketing Consultant who hails from the Netherlands. He has over 15 years experience heading marketing and research teams for local, European and international brands, such as McDonald’s and United Biscuits. After e.g. successfully launching ‘i’m lovin’ it’ in the Netherlands and the English McVities brand in France, he joined Epiphany RBC to make a ...
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Katia Landin

Katia Landin

Qualitative Studies Manager

Eureknow

Katia Landin has a Masters in Science in Social Management from Andina Simon Bolivar University, Quito, as well as a Clinic Psychology Degree and Pedagogy Degree from the Catholic University of Ecuador. She has ten years of experience in Market Research. She has worked for multinational entrerprises like Cimagroup, Synovate, IPSOS, developing studies for: Nestle, Claro, Kraft, Guayaquil Bank, Din ...
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Lauren Laustsen

Director of Business Development

Mobile Metrix

Lauren Laustsen heads business development for Mobile Metrix, a sociallydriven market research company serving low-income communities. Local young adults are employed and trained to collect demographic / consumer data door-to-door in their own neighborhoods using handheld technology. While on these hard-to-reach doorsteps, social benefits are also distributed. Mobile Metrix clients include corpora ...
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Eduardo de León

CEO

SocialDecode

Eduardo de León is Mexican, studied Business Administration and Marketing at the European Business School campus in Madrid, Milan and London, and an MA in senior management by IPADE in Mexico. He is currently the CEO of De la Riva Group, Mexico´s largest company investigation and intelligence, with offices in Miami, Mexico DF and Guatemala. His latest project is SocialDecode, 1st company special ...
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Horacio Llovet

National Operations Manager

McDonald's Chile

Horacio is an executive with over 18 years working with his experience in developing and managing new business. He has played with high leadership, teamwork. He is creative, intuitive, determined and agile. He knows the sense of urgency in a world of constant change, with high innovation capacity and ability to structure teams. He targeted performance by 100% to yield results, opening the way to d ...
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Felipe Lohse Avendaño

Account Executive

Millward Brown Chile

Felipe’s sharp eye and direct focus helps clients set a clear assessment and define successful strategies. As a psychologist and experienced in qualitative & quantitative research Felipe give support to Marketers with deep analysis of drivers and motivations, reaching insights that enables Brand development. Working in multiple categories, Felipe is the local consultant in creative developm ...
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Heriberto Lopez Romo

Heriberto Lopez Romo

Director General

El Instituto de Investigaciones Sociales

Heriberto Lopez Romo became CEO and founder of the Institute for Social Research in 1998. He received a BA in Communication (UIA Mexico) and an MA in Measurement and Statistics (University of Syracuse, New York). His consultancy  activities combine with teaching, authoring books, presenting at conferences and coordination, since 2006, for the committee of the AMAI socioeconomic levels.

Paula Loyola

Paula Loyola

Executive Director

Woman Eyes Consulting

Loyola Paula Schmidt is a commercial engineer and MBA from the Pontificia Universidad Católica de Chile, and has postgraduate studies at Kellogg School of Management. With a long history of marketing as a consultant for large companies and as executive leaders in the banking, telecommunications and retail companies, has also joined experience as director of the National Association of Advertisers ...
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José Luis Calderón

José Luis Calderón

Gerente de Marketing

Inmobiliaria Almagro

José Luis PUC is Commercial Engineer with 14 years experience in real estate, and for the last 7 years has been in charge of advertising for Real Estate Almagro, leading and executing brand positioning and content, as well as participating in planning studies and in the correct use of them to generate ideas for advertising campaigns.

Cecilia Mastrini

Cecilia Mastrini

Market Research Manager

L'Oreal

First Market Research Manager at the corporate level, implementation, development and validation of the post. Regarding the subsidiary in terms of markets and consumer profiles. Defining strategies for knowledge integration of the two areas (knowledge of the market and consumers). Development of strategic thinking from emerging insight as a result of the implementation of the plans of Research of ...
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Catalina Mejía Rozo

President

YanHaas

Industrial Engineer, MSc. with a major in Statistics and Operations Research. 15+ years of experience in Market Research, leading since 2009 as President, the company YanHaas. Eager to understand market research trends. being topics of interest:  “in depth knowledge of consumer lifestyle trends” and neurophysiologic techniques applied to market research. Mentor – Foro de Presidentes, B ...
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Alberto Mena

Alberto Mena

Gerente ASI

Ipsos

Patricia Mollá

CEO

Pensamiento Visual

Expert in Visual Thinking , Play & Creativity and Design Talk Transformer. She has extensive experience in treating subjects of Visual Communication in Latin America from Argentina (2000). Created the first blog about Visual Thinking in Latin America called Graphic Facilitation. She has presented since 1994, her work in the field of visual communication and creativity of Management Proceedings ...
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Carlos Ochoa

Marketing Director

Netquest

Engineering degree in telecommunications, experienced in consultancy, sales and product management at companies like Sony and Auna-Retevisión. After being Operations Director at Netquest, he currently is in charge of defining the marketing strategy of the company as the Marketing Director.

David Oyarzún

David Oyarzún

VP of Strategy and Research

iCrossing Latam

David specializes in non-traditional research models, incorporating new technologies into the designs. He has been speaker in two world conferences of the European Society for Market Research (ESOMAR) and Webspeaker for the Advertising Research Foundation (ARF). David is a firm believer that the convergence between design, technology and collaboration will transform forever.

Patricio Pagani

Company Director

Infotools

Patricio Pagani is a company director at Infotools, a leading provider of research services and software tools for some of the world’s largest companies. He is responsible for client development, and products and service innovations. Previously with Coca-Cola, Mr Pagani joined Infotools to lead expansion of the account to more than 90 countries. More recently, Patricio managed the growth of Info ...
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Esteban Paiva

Esteban Paiva

Project Manager

Corporación Santiago Innova

Industrial Engineer and Master in IT Business with 8 years experience in management and implementation of technological projects and design/development of ICT access policies. During his practice, he has developed expertise in project leadership, design and management of IT business, innovation insights and technological entrepreneurship. Nowadays, his challenge is to raise a new structure of ent ...
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Robertino Pereira

General Manager

Eye On Media

Robertino is General Manager at Eye On Media, a Chilean company with offices in Mexico, Costa Rica, Guatemala, Ecuador and Germany. The company offers a unique mix of Neuromarketing services and also sells the technology behind this fascinating research area to universities and commercial clients. Robertino has a background in sales, advertising, market research and technology to measure human beh ...
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Martin Pico-Estrada

President, Research Committee

WFA (ANDA Chile)

Experienced professional with +20 years of experience in the marketing and sales area in several industries (pharmaceutical, food, household products, industrial products) and countries (Argentina, Chile, Perú, Bolivia, Mexico). He was Marketing Director of Clorox and Lafarge Cementos where he developed brand strategies, product and services innovations and marketing process for the region. He is ...
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Gianluigi Pimentel

Gianluigi Pimentel

Planner

Puerto Agency

Gianluigi Pimentel 
 Advertiser Mention Strategic Marketing (University of the Pacific, 1995) 
 Diploma in Customer Relationship Management (Universidad Adolfo Ibáñez, 2001) 
 International Master in Strategic Communication (Universidad Diego Portales, University Pompeu Fabra, Barcelona, ​​2008) 
 Certificate Learning Officer: Program global training HFD, Future Human Development. (W ...
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Patricio Polizzi

General Director

Consultora Visión Humana

Psychologists at the University of Chile and an MBA from the School of Business at the University Adolfo Ibáñez. Expertise in the areas of consumer behavior, market research and consumer trends, strategic marketing and services, design services and customer experiences and organizational change management. Founder and CEO of Humana Vision, consultant in market research and trends.

Victor Prim

Victor Prim

Managing Director IIS LATAM

Livra

Victor started working in Market Research at NFO in 2001. The first several years of his career developed as a researcher, before moving to online operations back in 2007 in Europe. Victor was worked for 6 major international MR companies… or actually 2: NFO, TNS, Synovate, Ipsos. In 2012 Victor took control over Livra and Ipsos Interactive Services LATAM, 2 independent businesses with one heart ...
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Nacho Racca

Regional Digital Manager, Latin America

Ipsos ASI

As Regional Digital Manager at Ipsos ASI, Nacho leads online research and digital product development in Latin America. In addition, he is responsible for ‘research on research’ programmes in order to develop a deep understanding of online methodology and digital advertising in LatAm. In the past, he worked as Project Director and Head of Digital for TNS Argentina being responsible for develop ...
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Eduardo Ramos Schubert

Founder, Senior Partner

SAX

Graduated in Business Administration at EAESP-FGV, OPM from Harvard Business School, received the award “Entrepreneur of the Year” from Ernst & Young. Ex-CEO and founder of Indicator Market Research. Restless, he is an active participant in international forums, frequent speaker and author of countless articles related to customer experience, employee engagement, business design, corporate ...
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Scott Rencher

Director Latin America

Euromonitor International

Scott Rencher is the Country Manager for Euromonitor International’s office in Chile and Director for the Latin America region. He brings fifteen years of experience in strategy research with the last nine years devoted to Latin America. He and his team work with a broad range of organizations from Academia to Government Agencies to Corporations, developing intelligence that underpins long term ...
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Manuel Reyes-Jara

Senior Consultant

ePanal

PhD(c) Mining Engineering Universidad de Chile Maths Engineer Universidad de Chile Profesor at the Industries Department and Mining Department of UChile Senior consultant in applied maths, surveys, marketing and statistics. Developed teorethical basis for ePanal surveys methodology, conjoint agreement methods, pricing models, SEM models for service and products. He has strong knowledge with survey ...
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Adriana Rocha

Co-Founder and CEO

eCGlobal Solutions

With over 15 years of experience in marketing, technology and market research, Adriana is co-founder of eCGlobal Solutions, a leading provider of technology and social media research solutions for the global Market Research Industry. Before founding eCGlobal Solutions, Adriana was EVP for eCMetrics, one of the first Interactive Marketing Research Agencies in Latin America, and Director Latin Ameri ...
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Juan Pablo Rodriguez

CEO

Eye On Media

Juan Pablo has travelled around the world and is fascinated by the research to understand human behavior and the decision making process. After being a director for commercials in Austria he founded Eye On Media in 2008 and built up what was to become the biggest Neuromarketing laboratory in Latin America. His passion has driven the company to new heights having now 5 offices in Latam and 1 in Eur ...
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Marc Rothuizen

Marc Rothuizen

Owner, Neurensics Latin America

Neurensics

Claudia Scherman Badía

Claudia Scherman Badía

Gerente

Lado Humano

Sebastian Sierralta

Sebastian Sierralta

Director of Research

Radios Cooperativa

Marco Antonio Silva Elías

Partner and Business Research

Criteria Research

Marco is a Civil Engineer from the Pontificia Universidad Católica de Chile and has diplomas in business management and service management. He began his career in marketing research with focus in measuring customer satisfaction and loyalty. After 8 years he became head of the customer intelligence area at VTR, chilean company pioneer in bundling telecom services strategy. He later took over as Ge ...
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Alline Sperendio

Alline Sperendio

Consumer and Strategy Insights Manager

PepsiCo

Alline Sperendio works as Consumer Strategy & Insights Manager at Pepsico Beverages Brazil, responsible for carbonated soft drinks category such as Pepsi and H2OH! and also for all innovations related to this segment. She has been working at Pepsico for 6 years and has already worked for Gatorade and Lipton brands. Alline is graduated in Business Administration by University of São Paulo and ...
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Rolfe Swinton

Rolfe Swinton

CEO

Chute Gerdeman

Rolfe Swinton is the CEO of Chute Gerdeman, a leading experience design firm headquartered in Columbus, Ohio, USA.  Rolfe also serves as the Chief Research Officer of RealityMine, a leading provider of consumer behavioral analytics and passive data collection technologies, with offices in Manchester, UK and New York, USA. Previously, Rolfe was co-founder of Lumi Technologies Limited and serve ...
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Rodrigo Toni

CEO

Flyfrog

Rodrigo Toni has founded flyfrog as an alternative to clients who want top client-service and an innovative approach to consumer understanding. His experience in Market Research goes from co-founding Animux, another MR start-up, to being Ipsos´s Regional CEO in Singapore and in Brazil. Besides Ipsos, Rodrigo worked in agencies such as Nielsen and TNS/RI (Kantar Group). A Social Scientist and Agri ...
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Max Valenzuela

Senior Industry Analyst

Google

Max is an Industrial Engineer with a Customer Intelligence Diploma from Universidad de Chile. He has more than 9 years of experience in media research. At the present time he is working as a Senior Industry Analyst at Google where he does external and internal research and data analysis to explain consumer behavior in online media. Before that he worked in Time Ibope (The biggest Media Research C ...
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Juan David Vargas Pulido

Research Director

Meridean Group

Juan David Vargas Pulido is a Colombian publicist specializing in consumer insights. He is Research Director and founding partner of Meridean Group, a leader in the analysis of language codes and consumer survey from sources of spontaneous interaction partners. With over eight years of experience, the emphasis of his work has been qualitative research, business intelligence, innovation processes a ...
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Andrés Videla Jimenez

Andrés Videla Jimenez

Jefe de Publicidad

Banco Santander Chile

Andrés Videla Jimenez, Journalist with over 10 years experience in the areas of Marketing and Communications, especially in banking, in the management of massive, digital advertising, internal communications and marketing. Currently leading the advertising team and Banco Santander Banefe for the development and execution of marketing plans, media, communications, focused on product launch campaig ...
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Martin Vinacur

Martin Vinacur

Director Creativo y Socio

Agencia Aldea

Argentinian. President and Creative Director Santiago village. Gold Medal of the Argentina Association of Advertising Agencies. He studied Social Communications at the University of Buenos Aires. Worked in Argentina’s top agencies and became part of the Grey Global Creative Council, which brings together 12 major creative networks. His work has been awarded at major festivals worldwide, incl ...
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Felipe Viyella

Partner & Founder

CASA Demographics

Felipe Viyella Hernández is a Partner & Founder at CASA Demographics, a leading Hispanic market research services provider in the United States. Felipe has a decade of experience in US Hispanic research, managing over 950 qualitative projects in a diverse set of sectors including automotive, consumer packaged goods, food & beverage, financial services, media, online & offline retail a ...
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Bryce Winkelman

Bryce Winkelman

Regional Director

Qualtrics

Bryce Winkelman has been with Qualtrics since they had 10 employees and operated out of a basement.  They now have over 400 employees and 5000 global customers.  His current responsibilities include running teams covering the U.S. Southeast region, worldwide Academics, Healthcare, and Latin America.  He has been invited as a guest lecturer on topics ranging from entrepreneurship to research at ...
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Martin Zabaleta

Partner

Insitum

Martin is a design and innovation consultant with over twelve years of experience providing design & business leadership and vision to global brands and emerging startups across multiple industries. He currently runs the Buenos Aires office of INSITUM, arguably the best innovation agency in Latin America. Prior to joining INSITUM, Martin was Principal Designer at IDEO in Palo Alto, California, ...
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