Regional Director Latin America
Sociologist, with strong methodological and statistical profile. He is a market researcher & business consultant, with 20+ years of experience in the market research industry in LATAM. In his career, he has worked in all the areas of market research industries, fieldwork, processing and programming databases as well as Business Development Director. Since InfoTools has opened the office in Buenos Aires for Latin America in 2009, works as Director for the Region.
Americas Head of Insights
British American Tobacco, Rio de Janeiro Regional Office
Favio heads the insights function in Americas for BAT, the leading tobacco company in the region. Prior to that he was Marketing Director for Domino’s Pizza in Spain and Marketing Director for Philip Morris in Portugal. Favio has worked throughout his career intensively in the design and implementation of marketing strategies, with special focus in new concept introductions and in shifting cultures towards consumer centricity.
Favio has a BS in Finance and executive education at INSEAD, IMD and Said Business Schools. He worked as professor of Statistics and Econometrics in Spain and he belongs to a business angel group investing in new digital entrepreneurs.
International & Multicultural Research
Lowes Home Improvement
Kyle Nel is currently flexing his marketing research muscles as the head of International Consumer Research for Lowe’s Home Improvement in Mooresville, NC. He and his team are responsible for all things insights for the international business units including trackers, segmentations experiential research, ad testing, etc. Kyle brings to Lowe’s experience in shopper insights, having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear Channel Radio. Extra-curricular activities include: writing about his passion for marketing research as a blogger for ESOMAR’s RW Connect, watching Yo Gabba Gabba with his adorable daughter, and aspiring to be an ultra-trailmarathoner with his wife.
Kyle holds an MBA from the AC Nielsen Center for Marketing Research at the University of Wisconsin and a B.A. in Business Management from Brigham Young University-Idaho.
Channel Marketing Director
Rodrigo Polacco is the Director of Channel Marketing for Wal-Mart.com B2C . He built his career within the digital iG, Predicta, AgênciaClick and Cyrela. During its tenure at Predicta AgênciaClick, he helped advertisers like Philips, HP, Itaú, Natura, TIM, Ab-Inbev, NET, FIAT, Sadia, Telefonica and Unilever, among others, optimize results in the digital environment. His specialization is in quantitative marketing. He holds a Master’s degree in retail and services marketing.
Jonathan Ewert is president of TransforMedia and is currently pursuing acquisition and investment opportunities in partnership with Catalyst Investors, a lower middle market growth equity firm headquartered in New York. Prior to Transformedia, Mr. Ewert served as President and CEO of Codero, a dedicated and cloud hosting company based in Kansas City. At Codero, Mr. Ewert led the company through a restructuring following the divestiture of two business units, recruited his successor, and currently serves on the Board of Directors. Mr. Ewert currently serves on the Board of APH Management and AudienceFUEL, as well as the Advisory Boards of Simply Engage and Cancer101. He is a past board member of the Interactive Advertising Bureau, Advantage Business Media, and Wowd Inc., which was sold to FaceBook in 2010. Mr. Ewert earned his B.A. in Political Science in 1986 from the College of the Holy Cross.
Co-Founder & COO
Over 20 years of technology and operations experience. Co-creator of three patent earning technology inventions. Career progression from hands-on development to executive management and entrepreneurship. Experience in multiple verticals including marketing, healthcare, technology and financial services; and environments ranging from startups to fortune ranked companies.
Considered expert in outsourcing/offshoring and cloud computing. Having selected, engaged, and optimized many outsourcing teams worldwide (China, India, Thailand, Vietnam, Russia, Ukraine, Argentina, Venezuela) for large and small companies. Frequent speaker and panelist at cloud computing and outsourcing events.
Client Services Director for Coca Cola LATAM
Sociologist, market researcher & business consultant, with 20+ years of experience in the market research industry in the LATAM and Asia-Pacific región. Marcelo has worked in Argentina, Chile and Australia in both client and supplier sides, in companies such as British American Tobacco, IDP Education Australia, TNS and CCR, as well independently. Currently works for Infotools LATAM as Client Services Director for Coca Cola LATAM. Marcelo is also a musician and a passionate traveler.
ASBPM (Associação Brasileira dos Pesquisadores de Mercado, Opinião e Mídia)
Rubens Hannun has been working in market research and Marketing for over 30 years. His career has been built by market study through research institutions, using the knowledge (as client) that’s is generated in large industry and in consulting organization in international trade, as well as act in academics as MBA Marketing teacher from ESPM – Escola Superior de Propaganda e Marketing and BSP (Business School Sao Paulo). Besides participating and having his works in several books, he wrote: “Pesquisa de Mercado: algumas considerações a respeito de seus alcances e seus limites”. Currently he is president of R! Hannun Pesquisas (successor to the H2R pesquisas Avançadas), president of ASBPM, Vice-President of marketing for the Arab-Brazilian Chamber of Commerce and, since 2010, President of ASBPM (Associação Brasileira dos Pesquisadores de Mercado, Opinião e Mídia).
Associate Director, Philanthropic Research and Initiatives
U.S. Department of Housing and Urban Development (HUD)
Bryna Lipper is Associate Director, Philanthropic Research and Initiatives for the Office of International and Philanthropic Innovation (IPI) at the U.S. Department of Housing and Urban Development (HUD). Lipper helps guide and develop IPI’s philanthropic and social sector engagement, leading several initiatives to spur partnerships, innovation, and investments aligned with HUD’s mission. She also leads research to help the agency evaluate new and emerging practices in housing and urban development such as public challenges and social impact investing. She works to deepen the agency’s relationships with major and corporate foundations, bringing attention and resources to support sustainable, healthy, vibrant, and inclusive communities.
Co-Founder and CEO
With over 15 years of experience in marketing, technology and market research, Adriana is co-founder of eCGlobal Solutions, a leading provider of technology and social media research solutions for the global Market Research Industry. Before founding eCGlobal Solutions, Adriana was EVP for eCMetrics, one of the first Interactive Marketing Research Agencies in Latin America, and Director Latin America for GMI (Global Market Insite) where she developed strategic accounts with Top 25 Global MR Companies.
LatAm Media and Digital Director
Adriana is graduated in Advertising and Marketing and post-graduated in Business Administration from FAAP, and specializations in Media and Strategic Information Management. She has accumulated over 12 years of experience on both sides of market research industry in the areas of business intelligence on consumer goods as well as playing the role of Client Service at Millward Brown. In recent years, Adriana has focused her interests on the methods and technologies applied to the understanding of the media mix to build brand image in diverse industry sectors and assessment of digital, mobile marketing and social media.
Head of Innovation
Alejandro brings more than 15 years in innovation consulting and brand management. Alejandro leads ‘diip’ the innovation business unit of B+G, a ‘one-stop-shop to innovate’ company. His position involves the development of business solutions for many powerful brands in several industries and categories including retail, personal care, consumer goods and mobile services. Previously, Alejandro led Red Box Innovation in Mexico & Brazil, teaming-up with more than 40 blue-chip companies to deliver business solutions. Prior to Red Box, he worked with PepsiCo International, and Danone managing the the Frito Lay and Danette brands. Alejandro holds an MSc in Innovation, Creativity and Enterprise Management from Newcastle University and a BS in Business Administration from the Instituto Tecnológico Autónomo de México.
I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. I returned to the client side as Vice President Global Brand at Orange, Marketing Director at Royal Mail and Chief Marketing Officer at TomTom. I joined BrainJuicer® as the Chief Operating Officer in 2010 and am looking forward to helping the business continue its rapid growth. I am the former Chairman of the Marketing Society and have been a member of its management board since 2003.
Design Thinking / UX Leader
Dr Amyris Fernandez has over 30 years of executive experience in marketing and market research. For the past 16 years, she has focused on digital media communications and measurement, which represents, effectively, the entire lifetime of this market, especially within Brazil. Her research projects have encompassed Latin America, Europe (Denmark, Germany) and the United States. Amyris dedicated her academic career to understand user experience during game play and has a special interest in mobile games. Nowadays, all these knowledge is applied to e-commerce apps for mobile devices. Amyris has deep consumer knowledge on Latin America in particular and practices segmenting the similarities and differences of consumption of products and communications between Latin and North American and European countries.
Consumer and Strategy Insights Director
Pepsico Beverages Latam
Ana Alvarez is Brazilian, currently based in Brazil, and is in charge of the whole of Latin America for Pepsico beverages, working with brands, such as Pepsi, Gatorade and Tropicana. Ana Alvarez has been working at Pepsico for almost 2 years but she has been more than 17 years working in marketing research, starting her career at Unilever where she worked for 14 years. Just prior to working at Pepsico, Ana spent 2 years at Avon in charge of Latin America as well. At Unilever she also spent most of her time in Latam but worked in London as well for 4 years running both European regional and Global projects. She worked on brands such as OMO/Persil, Comfort/Snuggle , Rexona/Sure, Axe / Lynx and also Surf and Skip. Her main role in all these corporations is to elevate the area of marketing research to be considered as a real catalyst for transformational growth.
Andrew Jeavons is the President at Survey Analytics. As a President, Andrew’s focus has been on increasing competitiveness, improving customer experience, improving employee engagement and increasing the depth of services. Andrew started in the MR sector with Quantime as a software developer, went on to start E-Tabs and a specialist Quantime products consulting company. Worked in survey software in the USA, Europe and Australasia. Periodic presenter at conferences and writer. Experience in statistics, neuropsychology, psychology, writing and presenting, survey software and software development in general. Andrew is in charge of all day to day operations at Survey Analytics.
Clear - M&C Saatchi
Guto Grieco has led several projects of innovation for consumer products that have received patents in the United States and Europe. He has worked with innovation in business models on the Internet and in the financial world. Today, he shares his experience of over 17 years with the Innovation Center at ESPM, an institution with over 50 programs that support companies with the innovation processes such as crowdsourcing and co-creation. He is an Electronic Engineer, MBA in Marketing, MSc in Business Administration with a concentration in Internationalization of Innovation. He trained in financial operations and specialization in Entrepreneurship and Innovation at Harvard Business School.
Ari has over 20 years’ experience as marketing, consumer research and innovation consultant with the world’s leading brands. Most recently, Ari helped start up BrainJuicer USA, a market research company based in London, and in a short period of time he led it to become an award winning, profitable and highly innovative insights and innovations agency. A Sci-Fi geek and techno-optimist, Ari founded SciFutures to create the world’s first creative futures agency that uses SF storytelling to help companies manifest disruptive long term innovations.
Founder & CEO
Ariel is passionate about creating and delivering value through innovation. Business focused and strategic thinker, he has experience in senior marketing and technology positions in several industries. He teaches advanced marketing in UNSAM.
Braulio Medina is the co-founder of Vortio, a web business analytics company that applies mathematical and computational tools to deliver intelligence, metrics and insights from the search and social media ecosystem. He is also one of the main executives responsible for the latin american market development at uberVU, a social business intelligence platform. Braulio has studied engineering, mathematics and business at PUC-RIO (Brazil) and TU-Darmstadt (Germany) and his main interests lie in the intersection of artificial intelligence and social sciences. He is a periodic speaker at Brazilian main social media events, constantly bringing innovations in the process of analysing big social media data.
Director General Netquest LATAM
Bruno is Managing Director of Netquest Brazil, the subsidiary of the advanced online fieldwork company in charge of the development and management of the Netquest Panel in Brazil, since 2010. Paro has 9 years of experience in several management positions among which includes his collaboration with the financial department of the French multinational Alstom. He received his BA in Economics from Pontifical Catholic University of São Paulo (PUC-SP) and MBA from IESE, the prestigious business school in Barcelona. It has been five months since Paro joined the ABEP’s Board of Governors (Associação Brasileiradas Empresas de Pesquisa) and, at 30 years old, he is the youngest counselor.
Founder and the Main Nut
Cristina is the Founder and Main Nut of Walnut, a consumer neuroscience consultancy. Prior to this she was Global Head of Neuroscience at TNS since 2009, where she was responsible for pioneering the application of neuroscientific insights and methods into traditional research across all areas of expertise. She has eleven years of experience in advertising agencies, including the position of Strategic Planner at McCann Erickson. She holds a degree in Sociology and PhD in Communication. Her doctoral thesis deals with improving advertising effectiveness using cognitive neuroscience. She has written numerous articles on the subjects of consumer neuroscience and consumer insight/creativity.
With 8 years of experience in market for the “Payment Industry” with direct involvement with innovation-focused business. Working at Cielo in the Innovation Department, he is responsible for product development within Issuing Banks, Brands and New Markets, including new business models. Daniel is responsible for the creativity, development and attraction of new business and strategic partnerships.
David Forbes holds a Ph.D. in clinical and cognitive psychology from Clark University, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a business consultant. He founded the Forbes Consulting Group in 1982. As President and Lead Consultant, he takes a hands-on role in supervising major initiatives, participating in all phases from research through business implementation.
Eduardo has over 20 years experience leading Marketing teams, managing business plans, demand generation and product innovation initiatives in companies such as Nestlé, Natura, Boticário, Scalina and TAM Airlines. Collecting successful cases in Branding and Communications, Eduardo led several projects designed for the creation of value propositions, positioning and communication of global brands.
With a Bachelor Degree in Business Administration and specialization in Finance from Fundação Getúlio Vargas, Eduardo has a diversified and wide-ranging career in different cultures and organizational environments, including a five years period leading business in Chile and Switzerland.
Relentless and serial entrepreneur who has created several companies, receiving the prize for “Entrepreneur of the Year” from Ernst & Young in 1999. Eduardo Schubert defines himself as a business designer. With more than 25 years in the insights and intelligence market, he was one of the founders and CEO of Indicator Market Research. Graduated in Business Management at FGV and OPM from Harvard Business School. More recently he founded SAX, a firm specialized in Customer Experience Innovation working with different disciplines such as research, behavior design and service design. Active participant in trade associations; a member of some of the early ESOMAR initiatives to discuss the NewMR, RELEAS and WIN. He spends his time between São Paulo and Itu, between books and photos, cooking pans and music records.
International Commercial Director
Franco Romanini is a professional with 18 years of experience, with leading roles in North America, Latin America and Brazil. He has a solid academic foundation with a Master’s degree in International Relations and Economics (University of Buenos Aires) and a Mini-MBA (McGill University).
Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the wave of changes that are making the field both more challenging and more exciting. Historically, his focus has been on helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights – and facilitating the convergence of this knowledge and business success. But now, he is taking that experience to the research industry itself.
Mobile Knowledge Leader
Guy joined Kantar in 1998 and took up his current role focused on Mobile in 2008. Guy is responsible for the mobile data collection strategy of the Kantar group. He has overseen the development of Kantar systems to enable mobile research and continues to spearhead the exploration of emerging technologies and techniques. He also facilitates group-wide collaboration and fosters collective learning, as both mobile evangelist and knowledge hub.
President & Founder
The Sound Research
Ian Pierpoint founded The Sound Research in 2007 and has since built the company to more than 30 members of staff located in five offices across UK, USA and Canada. With a turnover approaching $10M USD, The Sound is one of the largest independent qualitative agencies in North America. Prior to launching The Sound, Ian was CEO, Synovate YC, Synovate’s global practice with more than 40 members of staff and a turnover approaching $20 million globally. In 2005, Ian won British Columbia’s prestigious 40 Under 40 Award recognizing his business achievements and his teaching role within the masters program at the University of British Columbia.
Jason Anderson is Director of Global Consumer Insights at Blizzard Entertainment, a premier developer and publisher of entertainment software. Mr. Anderson manages a wide range of research activities worldwide for Blizzard’s entertainment franchises including World of Warcraft, StarCraft, and Diablo. His career also includes prior experience managing business intelligence and analytics at Xbox and as Vice President, Client Services at International Development Group, a research consultancy for the interactive entertainment industry.
João is a senior Executive with large experience in FMCG, leading the agenda in marketing in different industries and countries. He started his career at Henkel Iberia, developing marketing and brand strategies in the household cleaning market for brands like Persil, Sonasol or Vernel. He moved to PepsiCo Iberia in 2000, managing snack brands like Lay’s or Ruffles, having also worked in Sales and Beverages – leading the country Franchise. With an extensive experience in leading projects and teams in different countries, João is currently responsible for Innovation in the South America and Caribbean Region – being responsible for the Innovation process and governance across the region at PepsiCo. João holds a degree in Business Administration from ISCTE (Instituto Superior das Ciências do Trabalho e da Empresa).
Measure Consumer Perspective
Kimberly has been in the brand auditing and mystery shopping industry for 13 years. Her firm, MeasureCP, provides clients with cutting-edge consumer insights. Incorporating social anthropology and technology with market research form the basis of Kimberly’s company. Under her guidance, her clients range from Fortune 100 companies to interest groups. Her firm is changing the way mystery shopping and brand auditing is being conducted, through the incorporation of mobile feedback and hidden camera technologies. Kimberly has been quoted for her expertise in the New York Times and the Wall Street Journal.
Kinesis Survey Technologies
Leslie Townsend has spent her career bridging the mobile and market research worlds. In 2003 she co-founded Kinesis Survey Technologies in order to capitalize on the capabilities of wireless devices to fill critical technology gaps within the field of market research. Today Kinesis is the industry leader for mobile and multimode survey and panel management software solutions. Kinesis provides the perfect backdrop to capitalize on Ms. Townsend’s prior experience, which includes market research and consulting in the mobile industry and early involvement in mobile gaming. Today Ms. Townsend and Kinesis proudly support next generation market research worldwide.
Lucas has over 15 years in MR, supporting large companies in the Technology and Telecom Sector, as well as the Automotive and HealthCare sectors. Analyzing consumers from these different industry perspectives allowed him to deeply understand human behaviour and its impact on business. Lucas gains support from a blended Engineering and MBA background, and his talented team.
Molinos Rio de la Plata
Lucila has a Degree in Psychology and a Master’s in Statistics applied to Social Sciences (FLACSO). She currently serves as Head of Consumer Insights, in the Consumer Insights and Brand Communication department under the Management of Cecilia Iglesias. Since 2011, she has also served on the Board of Directors of the Argentinian Association of Market Research and Public Opinion (SAIMO).
At only 33 years of age, she has already worked in market research for 13 years. She has led and integrated teams in companies for various brands and categories: Peugeot Argentina (automotive industry), as a freelancer for agencies completing research studies for LATAM, Cablevision-Fibertel (private television services and telecommunications) and more recently, in the last year and a half, with Molinos Rio de la Plata.
Director Corporate Research & Intelligence
DIRECTV Latin America
Luiz is a journalist with a Master degree in Telecommunications and a PhD focused on International Marketing from Michigan State University. In a long career that included name brands as Univision/Telefutura, WGBH/PBS, Sony Television and TiVo, he led multiple investigations into new communication technologies. As an ARF award-winner, Luiz developed the first RPD TV ratings systems in the continent and now leads DIRECTV research in Latin America from the New York headquarters.
Owner & CCO
Marcelo Cenni has a Bachelor in Business Administration and a Post-graduate degree in Marketing and System Analysis. He is one of Expertise’s co-founder and our current CCO. He has over 20 years of experience in marketing research and marketing consulting firms, serving national and multinational companies such as: Cielo, Alelo, Oi, Claro, GrupoAlgar, Odebrecht, Unimed, Diários Associados, OAB, Kraft Foods, Petrobras, Fiat and Dotz. He is also a Marketing and Market Research teacher for postgraduate courses in several universities and serves as a Member of the Board of Directors of some major companies in Brazil.
Director of Market Intelligence
Marcelo Coutinho is Director of Market Intelligence for Terra Networks and professor of Strategy and Communication at Fundação Getúlio Vargas (FGV), a leading business school in Brazil. Prior Terra he held several C-suite positions at IBOPE Group, the largest market research company in Latin America, was Visiting Fellow at the International Technologies Group at Harvard University, Research Director of Zoom Media Group (U.S. based media company), marketing manager and assistant editor of international economy at Agência Estado, the leading business information company in Brazil. He presented dozens of lectures on marketing, Internet and Social Networks at the Cannes Advertising Festival, the World Congress of Public Opinion Research and the International Advertising Association as well as at companies like HP, Banco Itaú, Kraft, SAP, General Electric, Grupo Aval (Colombia), Rede Globo, Natura, Editora Abril, Kimberley-Clark, Telefonica and Unilever, among others. Marcelo is the author of several book chapters on Internet and Communication, including the ones on Brazil in the first and second edition of the Global Information Technology Report, published by the World Economic Forum. He earned a Ph.D. in Sociology and a BA on Communication from the University of São Paulo and a BA on Business from FGV.
Regional Digital Manager, Latin America
As Regional Digital Manager at Ipsos ASI, Nacho leads online research and digital product development in Latin America. In addition, he is responsible for ‘research on research’ programmes in order to develop a deep understanding of online methodology and digital advertising in LatAm. In the past, he worked as Project Director and Head of Digital for TNS Argentina being responsible for developing the online research area. He also served at Universidad de San Andrés and Universidad Buenos Aires as professor in business strategy and marketing programmes. He has spoken at several conferences and seminars about online and market research in the region and published numerous articles.
Business Associate & Director - Research and Consulting
Bachelor’s in Sociology, UBA. Masters in Economic Sociology IDEAS, Universidad de San Martín. Ms. Gitelman has supervised numerous market research and public opinion projects for companies, political parties and institutions in Argentina and Latin America. Conference presentations include SAIMO, Doc Meeting, POPAI, Asomercadeo, ACEI, Esomar – Best of Argentina, Microsoft Conference, AIM, SAIMO Innovation Day, and TEDx.
Country Manager US / Managing Partner
Niels Schillewaert, PhD, is co-founder and Managing Partner at InSites Consulting based in the US office. Until 2012 he was a Professor of Marketing at the Vlerick Business School. Niels is an ISBM Research Fellow at PennState University, was awarded for his research several times, and is a frequent speaker at international conferences and a Council member of Esomar (www.esomar.org). His work was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, The Journal of the Academy of Marketing Science, and The Journal of Business Research and Information & Management.
Innovation & New Solutions Director
BSc. in Psychology and Master in Consumer Behavior, Universidad Adolfo Ibañez (Chile). With over 13 years of experience in qual-quant, on-off consumer research across Latin America, USA & Spain, Pablo is now Innovation & New Solutions Director at DatosClaros. Previously, Pablo was Latin America’s Partnership Director at Netquest, Managing Director at Synovate Costa Rica and Regional Manager at Ipsos Bolivia.
Paulo Carramenha has more than 30 years of experience in market research, brand management and business running. During the last 13 years he has worked as CEO for leading market research companies in Brazil such as Research International, Inner and GfK. He is a Director at ASBPM – the Brazilian Association of Market Research Professionals and Professor at ESPM, USP and FGV, teaching Consumer’s behavior & trends and Branding. He has presented and published many papers in Brazil and abroad, especially on subjects related to brand management, packaging and consumer behavior. He is the co-author of the books “Product Management” and Theory and practice of applied research.
Director of Business Development
Wendy has close to 10 years of Business Development experience in the technology space for Market Research. Wendy is currently Director of Business Development at Confirmit, a provider of technology for Market Research for multi-channel feedback including, mobile, CATI, CAWI and CAPI, Panel Management and Reporting. Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs.
Piet Hein van Dam is CEO of the Amsterdam-based internet startup Wakoopa. With a PhD in nonlinear dynamics, Piet Hein evolved to business developer type CEO. He spent more than 10 years at Unilever and KPMG Consulting, in international business development functions. In 2005, he became the managing director of Motivaction International, a Dutch market research company. In 2011 he joined internet start-up Wakoopa. The company provides user-centric online audience measurement technology to international market research agencies, advertisers, publishers and media agencies. Piet Hein is a regular speaker at conferences and author of several articles on behavioural data collection.
Insights and Innovation Consultant (Chile). Bachelor in Psychology, with 20 years of experience in the industry. Chairman of the Board of the Chilean Marketing Research Association (AIM) 2011-2012. His international marketing research experience started at Cimagroup as an associate director (Chile, Colombia, Bolivia, Peru, Ecuador, Venezuela, and Costa Rica). In 2008, Synovate acquired Cimagroup and as Deputy Managing Director (Andean and Caribbean Region), Rafael provided support to Cimagroup and Synovate by managing their regional business and building regional teams. During his career he was appointed Managing Director for Chile, Ecuador and Peru. In 2012, Rafael joined the Ipsos team, following Synovate’s acquisition to august. Since September 2012 Rafael is supporting project as independent consultant to Chile Image foundation and IPSOS CHILE.
Vice President, Consumer & Market Intelligence
Ricardo Alvarez is responsible for consumer insight generation for all business units at MasterCard in Latin America. He is responsible for transitioning key insights into actionable business decisions to drive competitive advantage, growth and innovation. Prior to MasterCard Ricardo worked at the Eastman Kodak Company and Unilever. Ricardo was born and raised in Mexico City and lives in south Florida. Ricardo has a Masters in Science of Leadership from Nova Southeastern University.
VP, Partner Program
Richard Clarke has over 18 years of experience in market research with a primarily focus on the automotive industry. He has worked in North America, Asia, Europe, South America and the Middle East and has been responsible for the development of key global accounts through insights, consultancy and partnering throughout his career. At Vision Critical, Richard is in charge of overseeing the Vision Critical Global Partner Program (GPP) where he manages establishing and maintaining relationships with market research organizations in the Americas. In addition, he helps in defining the strategic offerings for continuous partner success and is a key member of the GPP strategy team for rolling out Vision Critical technologies and empowering partners on a global basis. Prior to Vision Critical, Richard served as VP and Director of Client Relationships for Panel Solutions at Synovate where he was charged with developing and growing the community panel business unit.
Robert Moran is responsible for leading Brunswick Insight in the Americas. Brunswick Insight is the Brunswick Group’s research function. Robert is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in “Leading Edge Marketing Research; 21st Century Tools and Practices,” and “The Shape of Marketing Research in 2021” in the Journal of Adver-tising Research. Robert was previously President of StrategyOne’s US operations. In July 2011 StrategyOne was named the 5th fastest growing major US research firm between 2005 and 2010 by Inside Research.
Rodrigo Toni has just founded flyfrog, an innovative Marketing and Advertising Research agency. He believes that a truly innovative agency has to have innovation embedded in its DNA. That is why flyfrog is born with a truly innovation culture. Every employee has its pet innovation project, that will be supported and fostered by the company. We have invested in the means and resources to bring those projects to life. Flyfrog strives to offer proactive, agile and flexible servicing; advanced and innovative techniques; and the culture of innovation embedded in our DNA.
Rodrigo has lived within big MR companies and has previous experience as an entrepreneur. Before founding flyfrog, he co-founded Animux and, prior to that, was with Ipsos for more than 10 years, with whom his last job was Regional CEO, based in Singapore. Before that, he ran Ipsos´ Brazilian operation for 6 years. Besides Ipsos, Rodrigo worked and was trained in MR in agencies such as Nielsen and RI (Kantar Group). A Social Scientist (and Agriculture Engineer) by training, Rodrigo also complemented his education with specialization courses in Survey Methodology (at University of Michigan´s SRC) and Management, in institutions such as INSEAD and IESE Business Schools.
Rolfe Swinton is Co-CEO of RealityMine, a start-up focused on leveraging emerging advances in data technology to deliver real time engagement platforms to brands. Prior to founding RealityMine, he was Co-Founder and Director of Lumi Mobile, a mobile technology company based in New York City, London and Finland to serve the consumer insight industry. Prior to founding Lumi, Rolfe was the Director of Development at CPI and COO at CPI Publishing Solutions – a pioneering service in eBook creation and delivery. Rolfe founded two other technology startups and led projects across a range of corporate, government, and nonprofit clients in North America, Central America and South Africa. Rolfe as a BA from Yale University, an M.Phil from the University of Cambridge, and an MBA from INSEAD.
Analyst serving Market Insights Professionals
Roxana is an analyst who serves Market Insights Professionals. In her role, she tracks emerging and innovative research methodologies and helps clients understand how to incorporate them into their research mix. Roxana has spoken at numerous Forrester events and market-research-focused conferences. Her research has been cited by media such as AdAge and the UK’s Research Magazine.
Shane Skillen founded Hotspex 11 years ago right out of undergraduate business school with a dream to leverage the internet to involve the world’s consumers in the creation of better products and services. Hotspex serves the Fortune 100 in 25 countries around the world to help them make decisions that will grow their brands. Shane serves as the Vice President on the National Board of the Canadian Market Research and Intelligence Association.
Global Strategic Insight Director
Johnson & Johnson
Suzana has twenty years of experience as a market researcher, provocatively contributing with consumer insights to drive better businesses for a better world. Suzana is the Strategic Insights & Business Intelligence Director at Johnson & Johnson Consumer in Latin America. Together with her team, she is responsible for providing insights for guiding decisions for all J&J consumer units and brands in the region. Previously to Johnson & Johnson, Suzana has worked for Unilever and Nestle. In the early years of her career, she also had the opportunity to work for market research agencies. Suzana has a Master degree in Contemporary Communication and Culture and a Graduation degree in Social Sciences.
Professor in Consumer Behavior Online - Netnography
Tatiana Tosi is a researcher of digital trends and social behavior, with an emphasis in Netnography. Postgraduate in Marketing from Escola Superior de Propaganda e Marketing (SP). Business Intelligence Specialist on Social Networks from Fundação Getulio Vargas (SP). Member of the Research Group – City of Knowledge – ECA USP.
Product Development Manager
Thaiane has a Master’s in Communication and Contemporary Culture from the Federal University of Bahia and has been eCGlobal Solution’s New Product Development Manager since 2011, where she innovates new technology solutions for Market Research. Full professor at the Bahian Institute of Higher Education and the Social College of Bahia, she teaches about Market Research and Web Communication Planning and conducts surveys about Consumer Internet Behavior with regard to the consumption of entertainment products.
Núcleo Xamã - Consumer Science Applied to Business
Anthropologist and communicologist, scientific methodology design expert for the last 15 years applying anthropology, sociology, semiotics and cognitive sciences to identify values that built the consumer and organizations behavior and develop solutions, strategies, products and innovation in business for clients like Toyota, Telefônica, Citroen, Eudora, Grupo O Boticário, Bradesco Seguros, among others. Professor of institutions like University of São Paulo, ESPM and FIA. Author of books released in Brazil and USA and several papers published in scientific magazines.
Director of Business / Co-founder
With over 13 years experience in the field of design, advertising, marketing and research, Victor is Director of Business and Co-founder of Future Labs, Research Center, consumer awareness and online training applied to business. It is dedicated to the investigation of human behavior in social media, new trends in consumption, Social Media Branding and new education methodologies. He has worked with various advertising agencies and digital. He is a speaker and marketing professor at events, conferences and universities, and collaborates on articles in the media on issues of new research methodologies and consumer trends.
Founder & CEO
Walter Mucchiut is a seasoned market research and marketing consultant with over 25 years of regional and international practice, whilst he founded 4 consultancy firms ranging the areas of marketing research, mystery shopping, human talent metrics and more recently, applied neuromarketing research. With a unique knowledge of the best marketing research practices across markets within several countries, Walter is key note speaker, lecturer and trainer at several institutions worldwide, bridging both the academic and commercial worlds from a business-oriented standpoint.
Founder & CEO
Enfoque Pesquisa de Marketing
For more than three decades, Zilda has worked in areas that converge to a broad understanding of Human Behavior, Innovation and Consumer Insights. She received a B.A. in Social Sciences (UFRJ, Brazil), a Post-Graduation degree in Marketing (ESPM, RJ) and a Masters in Social Anthropology (Museu Nacional, UFRJ, Brazil). Zilda was the first Anthropologist to conduct research about Advertising and Consumer Behavior in Brazil, and to publish the first book about this theme ( A Ideologia do Publicitario, Ed. Achiemê). Zilda has been teaching and giving lectures about Marketing Research and Marketing Intelligence for more than 20 years in Masters and MBA courses in several Institutions.
Global Knowledge and Insights Director of Human Motivations
The Coca-Cola Company
Pablo is a sociology graduate from the University of Buenos Aires and he has over 13 years of work experience in Insights and Innovation. He started his career with Unilever in Argentina, where he did local, regional and global work. During his career at Unilever he worked with different categories and brands such us Dove, Omo, Sunsilk, and Sedal. He joined Coca-Cola Mexico in 2008, where he was the Director of K&I for that Division and also held the LATAM Director position of K&I for 3 years. He has worked from traditional research to Macro forces and he also had a leading role in Innovation work done in Mexico. In 2011 he assumed the global role of Knowledge and Insights Director of Human Motivations.
Charles has been a leader in the consulting world for the past 20 years and in 2003 he co-founded Promise.Having built up two very high profile consultancies, Charles is passionate about reinventing companies and brands through co-creation with customers and stakeholders. At Promise, he is hands-on in working with and advising clients.Before Promise, Charles was Chief Executive of FutureBrand, and was Managing Director of Enterprise IGbefore that. As a founding member of both organisations, his leadership drove them to become leaders in their fields, establishing global reputations for their thinking, creativity and service delivery.He has advised companies and governments internationally, including British Airways, Jumeriah, Marks andSpencer, McDonalds, Arcadia Group and Barclaycard. He advised Tony Blair and New Labour on strategy in the 2005 general election, helping them achieve a historic third term in office.Charles is also a regular commentator in the media. Recent appearances have included the BBC, CNN, CNBC,Sky, Channel 4 and the Financial Times. He is also a regular speaker at industry events and is a judge on a number of industry awards.As well as having a young family, he plays football and tennis, and has interests in politics, theatre and his hometown Cornwall. Despite all this, Charles still finds time to do pro bono work, supporting and advisingcharities such as FINCA.
Sr. Account Director
Sr. Account Director for FocusVision Worldwide, the leading global provider of video transmission, recording and analytics tools for the qualitative market research industry, delivers the highest quality, reliability and privacy protection for the most advanced research organizations in the world. Michael has 13 years of experience working in the Market Research space spending 4 years as a research analyst, 2 years selling research, and currently spending the last 7 years with FocusVision Worldwide educating the world’s top research from many of the top fortune 500 companies in the Entertainment, Finance, and CPG space on how FocusVision’s solutions provide the research information to make better decisions, fast. How to access their research securely on-demand, achieve significant cost and time savings through a virtual back room experience, align their stakeholders around their recommendations and accelerate your speed to market
Mr. Brenner has over 25 years experience in the High Tech Industry. Pablo graduated in Computer Engineering from the Technion (Haifa, Israel), and worked developing TCP/IP routers since 1987. In 1993 he co-founded Alvarion, currently one of the leading companies in the Wimax market, and one of the first companies to release WIFI products, bringing the company from a small start up with 2 employees to a successful IPO in NASDAQ in March 2000. At Alvarion Mr. Brenner acted as Vice President of Research and Development at the Tel Aviv Headquarters, and later as VP Latin America.
Since 2005 Pablo is Partner at Prosperitas Capital Partners, currently the only Venture Capital Fund in Uruguay, with a Portfolio of over 20 companies. In 2010 Pablo joined Globant, the fastest growing software company in Latin America as VP Innovation and Country Manager for Globant Uruguay. Globant provides software development services to leading companies like Google, Linkedin, and Electronic Arts, among others. Mr. Brenner has been one of the authors of the Wifi Specification (IEEE P802.11), and holds a US patent in “Fast roaming Algorithm’s for Frequency Hopping Networks”. Pablo has been an active member of the Board for Endeavor Uruguay, being Chairman of the board from 2003 to 2006. Pablo is a Graduate from Singularity University Executive Program in California.
Owner & CEO
Ginger Market Research
José Antonio has currently more than 20 years’ experience in Market Research. He isthe principal of Ginger, a boutique market research company recognized for its strongstrategic skills and willingness to partner with clients in innovative ways to understandconsumers, their perceptions and motivations.
Brand Connection Manager
With over 10 years working in Marketing and Communication, Patrick currently leads the area of “Brand Connections” at Heineken Brasil. His team is responsible for all the initiatives related to Digital, Media and Brand Activations. Before joining Heineken Brasil in 2011, Patrick worked as an strategic planner at Ogilvy, and then had different Marketing positions at Nestlé.