I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. I returned to the client side as Vice President Global Brand at Orange, Marketing Director at Royal Mail and Chief Marketing Officer at TomTom. I joined BrainJuicer® as the Chief Operating Officer in 2010 and am looking forward to helping the business continue its rapid growth. I am the former Chairman of the Marketing Society and have been a member of its management board since 2003.