Amyris Fernandez, Sc. D
Design Thinking / UX Leader
Buscapé Company
Dr Amyris Fernandez has over 30 years of executive experience in marketing and market research. For the past 16 years, she has focused on digital media communications and measurement, which represents, effectively, the entire lifetime of this market, especially within Brazil. Her research projects have encompassed Latin America, Europe (Denmark, Germany) and the United States. Amyris dedicated her academic career to understand user experience during game play and has a special interest in mobile games. Nowadays, all these knowledge is applied to e-commerce apps for mobile devices. Amyris has deep consumer knowledge on Latin America in particular and practices segmenting the similarities and differences of consumption of products and communications between Latin and North American and European countries.
