Consumer and Strategy Insights Director
Pepsico Beverages Latam
Ana Alvarez is Brazilian, currently based in Brazil, and is in charge of the whole of Latin America for Pepsico beverages, working with brands, such as Pepsi, Gatorade and Tropicana. Ana Alvarez has been working at Pepsico for almost 2 years but she has been more than 17 years working in marketing research, starting her career at Unilever where she worked for 14 years. Just prior to working at Pepsico, Ana spent 2 years at Avon in charge of Latin America as well. At Unilever she also spent most of her time in Latam but worked in London as well for 4 years running both European regional and Global projects. She worked on brands such as OMO/Persil, Comfort/Snuggle , Rexona/Sure, Axe / Lynx and also Surf and Skip. Her main role in all these corporations is to elevate the area of marketing research to be considered as a real catalyst for transformational growth.