Guto Grieco has led several projects of innovation for consumer products that have received patents in the United States and Europe. He has worked with innovation in business models on the Internet and in the financial world. Today, he shares his experience of over 17 years with the Innovation Center at ESPM, an institution with over 50 programs that support companies with the innovation processes such as crowdsourcing and co-creation. He is an Electronic Engineer, MBA in Marketing, MSc in Business Administration with a concentration in Internationalization of Innovation. He trained in financial operations and specialization in Entrepreneurship and Innovation at Harvard Business School.