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Gregg Archibald

Senior Partner

Gen2 Advisors

Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the wave of changes that are making the field both more challenging and more exciting. Historically, his focus has been on helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights – and facilitating the convergence of this knowledge and business success.  But now, he is taking that experience to the research industry itself.