Kimberly Nasief Westergren
CEO
Measure Consumer Perspective
Kimberly has been in the brand auditing and mystery shopping industry for 13 years. Her firm, MeasureCP, provides clients with cutting-edge consumer insights. Incorporating social anthropology and technology with market research form the basis of Kimberly’s company. Under her guidance, her clients range from Fortune 100 companies to interest groups. Her firm is changing the way mystery shopping and brand auditing is being conducted, through the incorporation of mobile feedback and hidden camera technologies. Kimberly has been quoted for her expertise in the New York Times and the Wall Street Journal.
