Director Corporate Research & Intelligence
DIRECTV Latin America
Luiz is a journalist with a Master degree in Telecommunications and a PhD focused on International Marketing from Michigan State University. In a long career that included name brands as Univision/Telefutura, WGBH/PBS, Sony Television and TiVo, he led multiple investigations into new communication technologies. As an ARF award-winner, Luiz developed the first RPD TV ratings systems in the continent and now leads DIRECTV research in Latin America from the New York headquarters.