Neuromarketing in LA: some case studies from Mexico, Brazil and Argentina using fMRI (Chair)
Dance with the Gorillas: Neuromarketing 101 (Chair)
Subconscious Understanding of Emotions and Collective Imagery as a Base for Innovative or Disruptive Communications (Chair)
Data Blending: Core competence in New Market Research
Regional Digital Manager, Latin America
As Regional Digital Manager at Ipsos ASI, Nacho leads online research and digital product development in Latin America. In addition, he is responsible for ‘research on research’ programmes in order to develop a deep understanding of online methodology and digital advertising in LatAm. In the past, he worked as Project Director and Head of Digital for TNS Argentina being responsible for developing the online research area. He also served at Universidad de San Andrés and Universidad Buenos Aires as professor in business strategy and marketing programmes. He has spoken at several conferences and seminars about online and market research in the region and published numerous articles.