Patricio Pagani is a company director at Infotools, a leading provider of research services and software tools for some of the world’s largest companies, where he is responsible for client development and products and service innovations. Previously with Coca-Cola, Patricio joined Infotools to lead expansion of the account to more than 90 countries. More recently, Patricio managed the growth of Infotools business with Microsoft, and launched the operation of Infotools in Latin America. President of the New Zealand Market Research Society and ESOMAR representative, you will usually find Patricio speaking at different industry forums, discussing what the future may hold for our research industry. A guitar lover, Patricio has recently started to form a music band. And as an Argentinean living in New Zealand for the past 10 years, he is now quite fond of rugby while staying loyal to his other passion… football.