Piet Hein van Dam is CEO of the Amsterdam-based internet startup Wakoopa. With a PhD in nonlinear dynamics, Piet Hein evolved to business developer type CEO. He spent more than 10 years at Unilever and KPMG Consulting, in international business development functions. In 2005, he became the managing director of Motivaction International, a Dutch market research company. In 2011 he joined internet start-up Wakoopa. The company provides user-centric online audience measurement technology to international market research agencies, advertisers, publishers and media agencies. Piet Hein is a regular speaker at conferences and author of several articles on behavioural data collection.