Rodrigo Toni has just founded flyfrog, an innovative Marketing and Advertising Research agency. He believes that a truly innovative agency has to have innovation embedded in its DNA. That is why flyfrog is born with a truly innovation culture. Every employee has its pet innovation project, that will be supported and fostered by the company. We have invested in the means and resources to bring those projects to life. Flyfrog strives to offer proactive, agile and flexible servicing; advanced and innovative techniques; and the culture of innovation embedded in our DNA.
Rodrigo has lived within big MR companies and has previous experience as an entrepreneur. Before founding flyfrog, he co-founded Animux and, prior to that, was with Ipsos for more than 10 years, with whom his last job was Regional CEO, based in Singapore. Before that, he ran Ipsos´ Brazilian operation for 6 years. Besides Ipsos, Rodrigo worked and was trained in MR in agencies such as Nielsen and RI (Kantar Group). A Social Scientist (and Agriculture Engineer) by training, Rodrigo also complemented his education with specialization courses in Survey Methodology (at University of Michigan´s SRC) and Management, in institutions such as INSEAD and IESE Business Schools.